Proof
We built this with our own money on the line
The Warm Market Funnel was designed, broken, and rebuilt inside a business we hold an ownership stake in. These are the numbers it produced, and the lever that moved them.
Case study
Knee Pain Australia
A business we hold an ownership stake in. When we started, it was doing $8,000 a month at $89 per week per patient — strong outcomes, high completion rates, and no path to scale.
We built the full architecture on our own money: cold traffic lead magnets in its exact niche, warm retargeting to convert them, and Hugo trained on knee rehabilitation language and the offer. At the same time we made the first delivery hire, so growth stopped being capped by one person's hours.
Then the part most owners are too scared to do
Once bookings were consistent, the price went from $89 per week to $111, then to $134. Same offer. Same delivery. Demand didn't drop — it held stronger, because prospects arrived already trusting the expertise behind it and pre-qualified by Hugo.
A 50% increase in revenue per patient, with nothing changed about delivery. That's what warm traffic actually buys you: pricing power.
Before → after
| Before | After |
|---|---|
| $8,000 / month | $25,000 / month |
| $89 / week | $134 / week |
| Solo operator | 2 team members |
| Handful of patients | 60+ active patients |
| Owner buried in delivery | Sales & leadership only |
Knee Pain Australia is a business PhysiGrow's founders hold an ownership stake in. Individual results. Not a projection of what any other clinic will achieve.
The transferable part
Three things did the work — and all three transfer
The filter, not the volume
Leading with clinical value instead of a discount changed who entered the funnel. Volume didn't triple. Quality did.
Warmth became pricing power
A 50% price rise with demand holding is what happens when prospects stop comparing you against the cheapest option.
The hire came before the demand
Capacity was added while the system matured, not once it was overwhelmed. Hiring lags demand by two to four months.
Our promise
We carry the risk, not you
If you haven't doubled your investment within six months, we keep working at no further cost until you have. It's why we cap intake at five clinics a month and take one per market.
We'll run the model against your actual rate per visit, plan-of-care completion, and capacity — including the version where it doesn't work.