About
Two operators. Five clinics a month. One per market.
PhysiGrow is deliberately small and intends to stay that way. The moment an agency scales past its founders, the clinic owner stops talking to anyone who can change anything.
Who you'll work with
Nick and Ben
Fifty-fifty partners. No account managers, no coordinators, no junior media buyer you've never met in your ad account.
Nick Archer
Co-founder
Years of paid acquisition for boutique gyms and studios — the same local-service problem as a clinic, with the same economics. He runs offer, positioning, and creative: what you say, who you say it to, and the difference between an ad that books patients and one that just spends money.
Ben Purssell
Co-founder
Has owned and run his own gym and spent years scaling businesses with paid ads. He also holds an ownership stake in a business built on this exact system. He runs the media buying, funnel architecture, and Hugo's training.
Headshots and full bios coming shortly.
How we work
Four commitments
Most of what's wrong with agency relationships is structural. These are how we've built ours to avoid it.
We built it in our own business first
Designed, broken, and rebuilt with our own money at stake — which is why we can tell you what month two actually feels like, not just what month six looks like.
We carry the risk, not you
2x your investment in six months or we keep working free until you do. An agency that won't put its fee behind its forecast is telling you something about the forecast.
You get the founders
Five clinics a month means the two people who built the system are the two people running your account — with nowhere to hide if it underperforms.
One clinic per market
Permanently. We'll never run this for two clinics competing over the same patients, and the clinic down the road can't buy their way in behind you.
Fit
Who we work with
Physical therapy
Our focus, and the reason it works. The lead magnets, messaging, and Hugo's training are built for how PT patients think and search.
Chiro & allied health
A small number, where the model translates cleanly. Flag it on your application and we'll give you a straight answer.
$20k+/month, with capacity
Below that the math doesn't work yet. You also need real capacity to fill — at least one staff PT with room in their schedule.
Talk to the people who'd actually run your account
30 minutes with Nick or Ben. Written findings, whether or not we ever work together.