The Warm Market Funnel
The two-phase system that fills clinics on autopilot
One phase fills the pipeline. The other converts it. Hugo makes sure nothing leaks in between.
Phase one
The Cold Traffic System
Turns your local market into a warm audience that knows, likes, and trusts you.
We build a Broad Audience in Meta from your ideal patient profile — age, interests, life stage, and a realistic drive-time radius. In most markets that's 100,000 to 500,000 people.
Then we run two niche lead magnets to it. Not a discount — a genuinely useful guide like "5 Mobility Drills for the Golfer's Spine." Leads cost $1–$3.
Why a guide beats a discount
- It filters. Nobody downloads a back protocol without a back problem
- It positions. You become the local authority on one problem
- It builds familiarity. Your face, giving value, repeatedly
- It triggers Hugo. The download starts a conversation in seconds
Phase two
The Warm Retargeting System
This is where the results come from. Phase one exists to make phase two work.
We retarget everyone who downloaded a guide, visited your funnel, watched 50%+ of your videos, or already follows you. That pool matures to 20,000–30,000 people — and you own it outright.
Alongside the conversion ads we run patient outcome and case study campaigns. For clinical services, proof is the precondition for booking.
Conversion Ad #1 — lead form
They request an evaluation in-platform. Hugo follows up and books them.
Conversion Ad #2 — direct to funnel
A landing page with a short video of you and the calendar on the same page. Fewer clicks, but they arrive already decided.
A post-booking video then lifts your show rate before they walk in.
The AI agent
Hugo
Built to do one job well: book a qualified prospect into the right clinician's schedule.
What he does
- Engages by SMS within seconds of the opt-in
- Builds rapport before anything transactional
- Qualifies the case, and whether they're in-network or cash-pay
- Books the eval into the right clinician's schedule
- Handles unlimited conversations at once
What he never does
- Quote price. That depends on case complexity and funding — it's a consult conversation, not an SMS.
- Give clinical advice or make treatment claims.
- Improvise. He runs on a tight knowledge base built from your services and your patients' actual language.
The build
Live within 14 days
Four phases. You're involved in two of them.
Onboarding
We define your ideal patient and the positioning, run a compliance review across state PT board, FTC and HIPAA, and get access to your ad account, calendars, and booking system.
Assets
We write and design both lead magnets and every script — ads, landing page video, post-booking video. You film to our direction, with coaching if you need it.
Build
Funnel, calendars, clinician routing, SMS triggers, nurture sequence, and Hugo's knowledge base — then tested end to end before anything spends.
Live
Campaigns publish. Leads start arriving immediately and Hugo starts booking. The warm audience compounds from here.
Ad spend is separate and always yours. You pay Meta directly and own your ad account, your data, and your audience throughout. We never run ads through our own account — there's nothing to hand back, because it was always yours.
Want to know which part you're missing?
That's what the Diagnostic Audit tells you. 30 minutes, written findings, no pitch.
Five clinics per month · One per market